/ Branding / Visual Identity
I have rebranded the ceramics line, made by Canadian artist, Jennifer Graham. Her contemporary creations are handmade from porcelain and both sold and displayed in shops and galleries internationally.
The logomark reflects the bold style, yet simplistic and organic forms of the ceramics.
Each product is named after an element from nature or the world of textiles, from which they were inspired.
Ceramics by Jennifer Graham are currently marketed in a more toned down manner, sticking to a black and white colour palette. I’ve developed an identity that infuses a new, dynamic way to advertise the brand.
This brand identity uses a palette of bright and muted colours inspired by nature, to boldly contrast with the monochromatic products. My choice to split and combine visuals of the products, creates and interesting tension. New graphic forms emerge and imperfection and rhythm are celebrated.