ANDREA JAGGS / Designer
/ Branding  / Visual Identity

Quarry Jewelry

/ Branding, / Visual Identity

Quarry Jewelry, a New York-based independent label—rebranded by Andrea Jaggs.

/ Branding  / Visual Identity

/ Branding / Visual Identity

I have rebranded Quarry Jewelry, a New York-based, independent label. Quarry makes modern jewelry that is at once industrial, organic and glamorous.

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 Each piece of Quarry Jewelry is a compelling object on its own. So, I’ve developed a brand identity system that puts the focus on the jewelry in a memorable way.  Just like the chiselling of a stone or metal would reveal unexpected forms, this identity leans into that idea. Hand drawn organic shapes inspired by each piece are shown alongside or around each item to emphasize the asymmetrical nature of the jewelry. This system allows for many visual possibilities with each collection.  Product shots via Bona Drag (images 1, 2, 4, 6).

Each piece of Quarry Jewelry is a compelling object on its own. So, I’ve developed a brand identity system that puts the focus on the jewelry in a memorable way.

Just like the chiselling of a stone or metal would reveal unexpected forms, this identity leans into that idea. Hand drawn organic shapes inspired by each piece are shown alongside or around each item to emphasize the asymmetrical nature of the jewelry. This system allows for many visual possibilities with each collection.

Product shots via Bona Drag (images 1, 2, 4, 6).