/ Branding / Visual Identity
I have rebranded the Toronto gift shop, Scout.
Introducing Scout Goods—an independent gift shop with the most exciting product selection in town. It’s quirky, fun to visit and crammed to the rafters with colourful options. Visiting the store is like experiencing visual sensory overload in the best way.
To enhance the sensory overload concept, I’ve turned the brand into a kaleidoscope-inspired collision of objects.
This brand identity makes use of bold colours applied to the products which overlap in various combinations. This makes way for interesting, eye-catching layouts. The logo, while simplistic, allows for much flexibility with various colour options. It also can be highly stylized for applications such as store merchandise. The result is an unforgettable brand that you want to visit in-store or online again and again.